Service 01 / Pricing strategy
Make your pricing make sense.
A price list is only one part of the picture. The way you package an offer, agree discounts and communicate value shapes what a customer actually pays. A pricing review brings these decisions together.
Are your prices keeping pace with your business?
Understand the starting point
Look at realised selling prices, direct costs, discount patterns and product mix. Separate a change in price from a change in what customers bought. This helps identify where a pricing decision deserves closer attention.
Build a practical structure
Compare alternative price levels, package options and customer segments. Document the assumptions behind each option, including service requirements and likely customer responses, before deciding what to test.
Put the decision into practice
Define who can approve a discount, how a price change is explained and when results will be reviewed. A usable pricing framework should help the sales conversation as well as the spreadsheet.
What a scoped engagement can include
- A clear view of price and discount patterns
- Options for prices, packages or commercial terms
- Scenario comparisons with explicit assumptions
- An implementation checklist and review measures
Deliverables depend on the agreed scope and available information.
What to bring to the first conversation
Bring your current price list, a sample of sales transactions, direct cost information and examples of discounts. If these are incomplete, start with what is available.
A clearer next step
Let’s start with
your business question.
Pricing, margins or your next commercial move.
Bring the question. We’ll discuss the starting point.