Industry applications

Commercial questions.
Real-world context.

The principles are consistent. The right questions depend on how your business sells, serves and earns.

These are examples of where pricing and commercial analysis can be useful. They describe the questions we can discuss, rather than a list of past clients or completed projects.

01

Retail & e-commerce

Price, promotion and product mix

Explore the relationship between ticket prices, discounts, returns and direct costs. Compare product groups and sales channels before deciding which promotion or offer to test.

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Which offers contribute after the discount?
02

Wholesale & distribution

Consistency across customers and channels

Review customer-specific prices, volume tiers, rebates and freight arrangements. Make exceptions visible and consider the cost of servicing different order patterns.

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Do commercial terms reflect the service required?
03

Professional & business services

A clearer connection between scope and fee

Consider packages, project boundaries, delivery effort and recurring services. Understand the effect of revisions and additional work on the economics of an engagement.

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Where does the agreed scope stop?
04

Hospitality & travel services

Understand a changing sales mix

Review the contribution of different offers, booking channels and periods. Separate changes in volume, rate and mix to support more deliberate commercial decisions.

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What changes when the sales mix changes?
05

Construction & engineering

Quotes, scope changes and project contribution

Review quotes against material costs, labour inputs and project scope. Consider how variations, subcontracted work and delivery arrangements affect the contribution of different jobs.

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Does the quote reflect the work involved?
06

Manufacturing & processing

Production costs, batch sizes and product mix

Compare product contribution as input costs, batch sizes and production requirements change. Examine how minimum orders, custom specifications and product mix influence pricing decisions.

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Which products and order sizes support contribution?
07

Logistics & transport

Rates, route economics and service requirements

Review freight rates alongside distance, delivery frequency, fuel-related costs and handling requirements. Compare customer and route economics before changing service levels or commercial terms.

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Are service requirements reflected in the rate?
08

Software & technology services

Packages, subscriptions and customer value

Consider how features, usage levels, onboarding and support are reflected in packages and subscription tiers. Compare pricing options with delivery costs and the customer needs each offer addresses.

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Do your packages match how customers use the service?
09

Education & training

Course fees, group sizes and delivery formats

Compare the economics of course formats, group sizes and delivery methods. Consider preparation time, teaching resources, venue costs and cancellations when reviewing fees or developing a new offer.

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How does each delivery format affect contribution?
10

Property & facilities services

Service agreements, call-outs and recurring work

Review recurring service fees, scheduled maintenance and additional call-outs. Clarify what is included in each agreement and consider travel, materials and service frequency when comparing client requirements.

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Does the agreement clearly define the service included?

Your industry is not listed?

The starting point is the business question, not the sector label. Call to discuss your pricing model, the decision you face and whether the scope is a suitable fit.

Talk through your situation

A clearer next step

Let’s start with
your business question.

Pricing, margins or your next commercial move.
Bring the question. We’ll discuss the starting point.

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